Disclosure: I’ve been compensated by Tide to create this post and share my personal experiences with new Tide #purclean. Opinions are my own.
I walk the line between being basic and crunchy. I am mindful of the foods my family eats, the products we put on our skin and the ones we use to clean our home. I am mindful, but I also want awesome results; yeah, I want it all *wink*. Many of the natural cleaning products or recipes I’ve tried throughout the years have worked great (and are super inexpensive), others have left me lacking (or are crazy expensive). Clean, fresh laundry at a reasonable price is one of the things I won’t sacrifice. Basically, it all comes down to this: I love my Tide. I will admit though, there have been times I’ve felt a bit of mom-guilt that I wasn’t using a ‘greener’ detergent.
This month, Tide released the first bio-based detergent with the cleaning power of Tide Original; Tide purclean. Available in both unscented and honey lavender (so, so nice!) scents, purclean is 65% bio-based, as certified by the USDA BioPreferred Program.
Tide purclean represents taking a step in the right direction towards a more sustainable future. We don’t need to reinvent the wheel, we just need to make the products we already know and love more environmentally friendly.
Tide purclean claims to cleans as well as Tide Original liquid at stain removal, whiteness, colour care, and the ability to clean in energy-saving cold water. I’ve been using purclean this week and have found these claims to all be true. If it weren’t for the different scent, I’d have had no idea I wasn’t using my Tide Original. I haven’t run into any crazy stains this week (woohoo!), and I’m sure occasionally I might need to bring out the ‘big guns’ aka Tide Ultra Stain Release. For our everyday laundry though, purclean is making me happy, less guilty and even a bit crunchier.
Also worth noting about Tide purclean:
- Produced at a facility that uses 100% renewable wind power electricity, sending zero manufacturing waste to landfill
- Free of dyes, chlorine, phosphates, ethanolamine and optical brighteners
- HE-Compatible—Tide purclean works in all machines
Do you plan on joining me in making the simple switch to Tide purclean?