I try to learn something new every day, and when I learned about optical brighteners, I just had to try the experiment I am about to show you for myself.
Optical brighteners are common chemicals in many laundry detergents that are deposited on clothes while they are being washed. When these optical brighteners get on your clothes, they “trick” your eye into seeing something cleaner, whiter and brighter than it actually is.
To me, a t-shirt and a cake are similar in that they can be as pretty as all get-out on the outside, but it’s what’s inside that counts. I want my laundry detergent to clean my clothes, not mask them. To show you what I mean, I recreated an experiment I first saw on Seventh Generation’s website as they were awesome enough to send me everything I needed to do so, that I could see it with my own eyes. Ready?
Isn’t that crazy? As to whether or not optical brighteners are safe, I’m not a scientist. What I do know is when it comes to my family, I try to always make the greenest choice… and that rarely includes chemical additives. Many clothing items, especially white cotton t-shirts already come saturated in optical brighteners, so as you wash them, they get less ‘white’, or if you are like me, you think that you just aren’t the best laundry-doer… it’s probably not you. Heads up, optical brighteners are also used in some shampoos, conditioners and cosmetics. For more information, please visit Seventh Generation’s website.
For a $3 coupon off your next purchase of optical brightener-free Seventh Generation laundry detergent, click here.
If you’d like the chance to get some for free, fill out the form below (Canada only, except Quebec). The winner will receive a Seventh Generation laundry product of their choice.
Disclosure: As a Seventh Generation Brand Ambassador I may receive free product and samples, they also provide giveaway items to winners. Opinions are always my own and genuine.